Verifiable
Product identity should connect the physical pack to a controlled digital record.
Headquartered in Zug, Vertex Pharm is being built as a focused, quality-first product platform with transparent information and verification at its core.
Patients, healthcare professionals and distribution partners should not have to decode vague claims. Our concept brings essential product facts, documents, pack identifiers and verification into one direct digital experience.
The visual identity uses a strict double chevron: a precise, forward-looking “V” with no generic cross or capsule symbol. Navy communicates control; teal and cyan add clarity and modernity.
The identity can scale across cartons, 100 × 100 mm labels, instructions, tamper seals and the digital verification interface.
Product identity should connect the physical pack to a controlled digital record.
Strengths, forms, status and warnings are written consistently and without ambiguity.
A restrained visual system creates premium presence without decorative noise.